How Pixxcel Inc. collaborated with TGC Animation to revitalize their admissions strategy and harness the power of their data.
THE STORY
Reigniting Success
TGC Animation, a renowned animation training institute, faced the challenge of declining admissions and ineffective advertising efforts despite running ads for their courses. Furthermore, they had a wealth of accumulated data that they were struggling to leverage.
Challenges:
Declining Admissions: TGC Animation was experiencing a decline in course enrollments, leading to revenue loss and concerns about their competitiveness in the market.
Ineffective Advertising: Despite investing in advertising, their efforts were not yielding the desired results, and their return on investment (ROI) was diminishing.
Data Accumulation: TGC Animation had collected substantial data over the years but lacked a structured approach to utilize it for marketing and admissions purposes.
online promotion.
THE GOAL
Boost course enrollments and revenue.
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Ravi
Owner, TGC Animation
THE SOLUTION
Data Analysis: Pixxcel Inc. began by conducting a comprehensive analysis of TGC Animation’s existing data. This included student profiles, past enrollment trends, and historical advertising campaigns.
Customized Ad Campaigns: Leveraging insights from the data analysis, Pixxcel Inc. designed and executed highly targeted and customized ad campaigns. These campaigns were tailored to reach the most receptive audience segments.
Ad Creative Optimization: The agency worked on improving ad creatives, ensuring they were engaging, visually appealing, and effectively communicated the value of TGC Animation’s courses.
Website and Landing Page Enhancements: Pixxcel Inc. made improvements to TGC Animation’s website and landing pages to enhance the user experience and facilitate the enrollment process.
Email Marketing: The agency implemented an email marketing strategy to nurture leads and provide potential students with valuable information about the courses and career opportunities.
Data-Driven Insights: Pixxcel Inc. continued to monitor and analyze data throughout the campaign to make real-time adjustments and optimize performance.
THE RESULTS
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