How Pixxcel Inc., a digital marketing agency, assisted Bar Master India in generating leads and revamping their online presence.
THE STORY
Transforming Bar Master India’s Digital Presence
Bar Master India, a renowned institution offering professional bartending courses, faced significant challenges with a lack of organic website traffic, low admission rates, and limited knowledge of digital promotion strategies.
Challenges:
Zero Organic Traffic: Bar Master India’s website had no significant organic traffic, resulting in limited visibility and inquiries from potential students.
Low Admission Rates: The institution struggled to convert website visitors into enrolled students, leading to low admission rates.
Digital Promotion Knowledge Gap: Bar Master India had little to no experience in digital marketing, making it challenging to initiate effective online promotion.
THE GOAL
Boost course enrollments and revenue.
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Krishna
Owner, Bar Master India
THE SOLUTION
This project involved four key components: increasing website traffic, optimizing Google My Business (GMB) listing, enhancing website user interface and user experience (UI/UX), and conducting promotional activities to boost admissions.
Website Traffic Increase: The project aimed to drive more visitors to the website through various digital marketing strategies, including SEO, content creation, and paid advertising, to increase overall online visibility.
GMB Optimization: The Google My Business listing was optimized to improve local search visibility, enhance the business’s online presence, and attract potential customers in the vicinity.
Website UI/UX Improvement: The project involved redesigning the website to provide a better user experience (UI/UX), making it more user-friendly and engaging to encourage longer visitor sessions and higher conversion rates.
Promotion for Admission: The project included the implementation of targeted promotional campaigns to attract potential students and boost admissions through digital marketing channels such as social media advertising, email marketing, and content marketing.
THE RESULTS
Automation plays a vital role in various aspects of modern business and technology.
Google My Business is a critical tool for businesses looking to establish an online presence and reach potential customers.
Facebook Ads have become a crucial component of digital marketing strategies for businesses and organizations of all sizes.
WordPress platform that holds significant importance for individuals, businesses, and organizations worldwide.