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THE LEGAL LADDER

  • Category:
    Education
  • CLIENT:
    the legal ladder
  • 22 AUG 2020
  • 22 AUG 2023
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Case Study

How Pixxcel Inc. guided Legal Ladders in establishing a successful online course sales strategy from the ground up.

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Leads
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Cost Per Lead
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Qualify to Junk Ratio

THE STORY

Reigniting Success

Legal Ladders, a reputable legal education provider, faced a daunting challenge – they needed to transition from traditional in-person courses to selling their courses online. With limited knowledge of online marketing and e-commerce.

Challenges:

  1. Lack of Online Presence: Legal Ladders had no online presence for course sales, which hindered their ability to reach a broader audience.

  2. Digital Marketing Novices: The team at Legal Ladders had minimal experience with digital marketing, e-commerce platforms, and online course sales.

  3. Competition in Legal Education: The legal education sector was highly competitive, making it essential to stand out in the online space.

THE GOAL

SELL COURSES ONLINE

Needed to transition from traditional in-person courses to selling their courses online.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters, as opposed to using.

Yash
Owner, Legal Ladder

THE SOLUTION

Proper Funnel to target Right Audience at Right Time.

Funnel by Pixxcel Inc
  1. Sales Funnel: A sales funnel is a structured pathway that guides potential customers through a series of steps, from initial awareness to making a purchase.

  2. Landing Page: A landing page is a standalone web page designed with a specific purpose, often related to marketing or advertising campaigns. It is where visitors “land” after clicking on an ad, link, or call-to-action button.
  3. Product Upsell: Product upselling is a sales technique aimed at encouraging customers to purchase additional or upgraded products or services beyond their initial selection.

THE RESULTS

  • – 1000+ Leads
  • – Cost Per Lead is between Rs.100 to Rs.125
  • 50% Qualify to Junk Ratio
Results by Pixxcel Inc

Products used

Automation

Automation plays a vital role in various aspects of modern business and technology.

GMB

Google My Business is a critical tool for businesses looking to establish an online presence and reach potential customers.

Facebook ADS

Facebook Ads have become a crucial component of digital marketing strategies for businesses and organizations of all sizes.

Landing Pages

WordPress platform that holds significant importance for individuals, businesses, and organizations worldwide.

EXCITED TO WORK WIH US?

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