How Pixxcel Inc. collaborated with Expert Choice to harness the power of optimized social media ads and increase student enrollments.
THE STORY
Transforming Lead Generation
Expert Choice, a stock market learning platform, was facing a challenge with their advertising efforts on social media. Despite running ads independently, they were inundated with irrelevant leads, hindering their ability to attract quality students.
Challenges:
Irrelevant Leads: Expert Choice was receiving a high volume of leads through their social media ads, but approximately 90% of them were not relevant or interested in stock market learning.
Wasted Resources: The company was investing time and money in managing and following up with these irrelevant leads, resulting in inefficiencies and increased costs.
Quality Student Acquisition: The primary challenge was to attract and enroll students genuinely interested in their stock market courses.
THE GOAL
Driving quality leads and strengthening a brand’s position within its target audience.
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Rahul
Owner, Expert Choice
THE SOLUTION
Audience Refinement: Pixxcel Inc. conducted a thorough analysis to identify the characteristics and behaviors of potential students interested in stock market learning.
Ad Campaign Optimization: The agency optimized Expert Choice’s social media ad campaigns by refining targeting parameters, ad creatives, and messaging to resonate with the identified target audience.
Negative Keyword Implementation: Pixxcel Inc. implemented negative keywords and audience exclusions in ad campaigns to filter out irrelevant traffic.
THE RESULTS
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