How Pixxcel Inc. assisted Swarnshree Jewelry in successfully expanding their presence online through the strategic use of sales funnels and landing pages.
THE STORY
Shining Online
Swarnshree, a well-established offline jewelry store, faced the challenge of transitioning into the online marketplace to scale their business. With no prior experience in e-commerce and digital marketing.
Challenges:
Offline Legacy: Swarnshree had built a strong reputation as a local jewelry store but needed to adapt to the changing market landscape and establish an online presence.
E-commerce Transition: The transition from a physical store to an e-commerce platform required a comprehensive strategy to attract and engage online customers effectively.
Digital Novices: Swarnshree’s team lacked knowledge and experience in digital marketing, including the use of sales funnels and landing pages.
THE GOAL
Driving quality leads and strengthening a brand’s position within its target audience.
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Jatin
Owner, Swarn Shree
THE SOLUTION
Sales Funnel Creation: Customized sales funnels were designed to guide visitors through the buying journey, from product discovery to checkout.
Landing Page Development: Strategic landing pages were created to showcase Swarnshree’s jewelry collections, highlight unique selling points, and encourage conversions.
Content Strategy: Engaging and visually appealing content, including high-quality images and informative product descriptions, was created to enhance the online shopping experience.
Digital Advertising: Pixxcel Inc. initiated targeted digital advertising campaigns to drive traffic to the landing pages and sales funnels.
Conversion Optimization: Continuous A/B testing and optimization were performed to improve the conversion rates of the landing pages and funnels.
THE RESULTS
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