How Pixxcel Inc. collaborated with Voovi to overcome hurdles and achieve remarkable results in app downloads.
THE STORY
Soaring Success
Voovi, a promising video-on-demand (VoD) app, encountered multiple challenges in increasing app downloads and staying competitive in the market. The issues included bans on social media platforms, ad restrictions, daily ad spend constraints, and fierce competition.
Challenges:
Ad Restrictions: Advertisements for Voovi were subject to restrictions and bans, limiting their advertising reach and effectiveness.
Daily Ad Spend Constraints: Voovi had limitations on daily ad spending, which restricted their ability to run large-scale ad campaigns.
Competitive Market: The VoD app market was highly competitive, with numerous players vying for user attention and downloads.
THE GOAL
Driving quality leads and strengthening a brand’s position within its target audience.
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Santosh
Marketing Officer, VOOVI APP.
THE SOLUTION
Solved Banning Issues: Voovi successfully bypassed social media bans.
Optimized Ad Spend: strategically managed Voovi’s advertising budget to get the maximum value and results. They made efficient choices in allocating resources to various advertising campaigns and channels to ensure cost-effectiveness while maximizing reach and engagement.
Funnels: Designed and optimized sales funnels to guide users from initial awareness of Voovi to the final step of downloading the app or becoming a user.
Strategy for Competitors: Devised to help Voovi stand out and compete effectively in a crowded marketplace. In the highly competitive market for video-on-demand apps
THE RESULTS
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