How Pixxcel Inc. collaborated with Trance Connect to successfully introduce their crypto trading concept, identify the right target audience, and streamline their operations.
THE STORY
Connecting Success
Trance Connect, an innovative startup with a new concept in crypto trading, faced the challenge of launching their idea in a competitive market and identifying their target audience effectively. They sought the expertise of Pixxcel Inc., a digital marketing and automation agency, to assist in organizing webinars and automating their processes.
Challenges:
New Concept: Trance Connect had a unique concept in crypto trading, which required a comprehensive strategy to educate potential users and gain their trust.
Competitive Market: The crypto trading industry was highly competitive, with numerous platforms vying for users’ attention and investments.
Audience Identification: Trance Connect needed to identify and engage with the right audience who would resonate with their concept and services.
THE GOAL
Driving quality leads and strengthening a brand’s position within its target audience.
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Marketing Officer, Cranes Varsity.
THE SOLUTION
Market Research: In-depth market research was conducted to understand the crypto trading landscape, identify competitors, and pinpoint potential gaps and opportunities.
Concept Clarification: Pixxcel Inc. collaborated with Trance Connect to develop clear and concise messaging to explain their unique crypto trading approach.
Webinar Series: A series of educational webinars were organized to introduce Trance Connect’s concept, educate the audience about crypto trading, and build trust.
Audience Profiling: The agency identified and created detailed profiles of potential users, including their demographics, interests, and pain points.
Targeted Marketing: Pixxcel Inc. launched highly targeted marketing campaigns across various channels, including social media and email, to reach potential users who aligned with Trance Connect’s concept.
Marketing Automation: Automation tools were implemented to streamline user onboarding, trading, and communication processes, ensuring a seamless user experience.
THE RESULTS
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