How Pixxcel Inc. partnered with Cup Republic to drive sales and establish a stronger market presence.
THE STORY
Cup Republic encountered several pressing issues that hampered their business growth:
Sales Struggles: Cup Republic’s products were not gaining the traction they deserved in the market, resulting in low sales figures.
Storyline Development: The brand lacked a compelling brand story that could resonate with consumers and set them apart from competitors.
Audience Engagement: The content created by Cup Republic was failing to capture the audience’s attention and ignite interest in their products.
Unidentified Target Market: Cup Republic had not clearly defined their target market, making it challenging to tailor marketing efforts effectively.
THE GOAL
Increase in sales and also established a stronger market presence.
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THE SOLUTION
Funnel for Engagement: Developed a structured pathway to engage and interact with the audience, fostering a sense of connection and involvement.
Funnel for Awareness: Designed a process to raise awareness about the brand or product, ensuring that it reaches a broader audience.
Funnel for Direct Sales: Created a strategic approach for directly converting leads or prospects into customers, driving sales.
Brand Recall: Implemented strategies to enhance brand recall and recognition among the target audience.
Creating Dedicated Audience: Identified and cultivated a loyal and dedicated audience base through tailored marketing efforts and engagement initiatives.
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