How Pixxcel Inc. partnered with Bada Bhaiya to overcome the hurdles faced during operations and transform the dropshipping business into a profitable venture..
THE STORY
Bada Bhaiya encountered multiple obstacles that threatened the business’s profitability and growth:
Declining ROAS: The Return on Ad Spend (ROAS) had been steadily decreasing, indicating that the advertising campaigns were not generating sufficient revenue.
Ad Account Blocks: Frequent ad account blocks on various platforms disrupted advertising efforts and led to loss of revenue and audience engagement.
Daily Spend Limit: Bada Bhaiya struggled to determine the optimum daily ad spend limit, resulting in inefficient allocation of advertising budgets.
Scaling Issues: The business sought to scale its operations but lacked a clear strategy to do so effectively.
THE GOAL
Sustained Growth and Profitability
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Yash
Owner, Legal Ladder
THE SOLUTION
Ad Account Restriction Removal: Successfully resolved ad account restrictions or blocks on advertising platforms.
Scaling Sales Funnel: Implemented a structured sales funnel to efficiently scale sales and revenue.
Creative Independence: Utilized original and customized creatives to enhance advertising effectiveness and brand uniqueness.
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