How Pixxcel Inc. revitalized Mr. Coconut’s sales and successfully generated product awareness through a strategically crafted funnel-driven social media ad campaign.
THE STORY
Reviving Mr. Coconut’s Sales and Product Awareness
Mr. Coconut, an innovative brand specializing in custom engraved coconuts, faced a challenging task of introducing a new product to the market while struggling to make sales online. Additionally, creating awareness for their unique offering proved to be a hurdle.
The Challenge:
Mr. Coconut was pioneering personalized engraved coconuts but faced significant difficulties in attracting their target audience. Their online sales were sluggish, and they struggled to penetrate the market with their unique product.
THE GOAL
Driving quality leads and strengthening a brand’s position within its target audience.
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SHIVAM
Owner, Mr. Coconut.
THE SOLUTION
Funnel Creation: Pixxcel Inc. initiated the process by designing a comprehensive sales funnel that would effectively guide potential customers through a purposeful journey
Social Media Advertising: Recognizing the pivotal role of social media platforms, Pixxcel Inc. identified Facebook, Instagram, and Pinterest as ideal channels for their advertising efforts. They created visually captivating ad creatives, encompassing both images and videos, and meticulously designed ad campaigns that resonated with various demographics, interests, and online behaviors.
THE RESULTS
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