How Pixxcel Inc. partnered with Bliss Carnation to revamp its strategy, resulting in increased sales and breaking even in its US target market.
THE STORY
Bliss Carnation faced significant hurdles when expanding into the US market:
Market Saturation: The POD industry in the US was saturated with numerous competitors, making it challenging to stand out.
Cost Efficiency: The cost of production and marketing was eating into profits, making it difficult to break even.
Limited Sales: Despite offering a variety of products, sales were slow, indicating a need for improved market penetration.
THE GOAL
Increased sales and also achieved its break-even goal.
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Yash
Owner, Legal Ladder
THE SOLUTION
Ads Campaign Review: Conducted a comprehensive evaluation of advertising campaigns to assess their effectiveness.
New Creatives: Created fresh and engaging content, visuals, and messaging to enhance advertising impact.
Funnel Development for US Market: Designed sales and marketing funnels tailored to the specific needs and preferences of the US market.
Competitor Analysis: Analyzed competitors’ strategies and performance to gain insights and improve overall campaign effectiveness.
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